10 PTS! What's that new LIPSTICK that stains your lips and stays on a longer time that traditional lipstick?

I thought I saw an ad in Glamour or Marie Claire but I can't find it. I think it was a brand that like Cover Girl maybe makes. Does anyone know what I'm talking about? I'd really, really like to try it! THANKS! If you have a link for the ad that would be wondeful too.